Snopes reaches 12,000 paying members, nears break-even point

Snopes reaches 12,000 paying members, nears break even

January was the best month Snopes has ever had for subscription growth, going from just over 9,000 paying members to now 12,000.

We are estimating we need 15,000 paying members to cover a shortfall in ad revenue this year and break even with expenses. We are over 80% of the way there.

Last year, it became clear that Snopes could not continue covering expenses by relying solely on ad revenue in this new digital age — with quick AI answers and social media platforms shunning fact checkers and sending less traffic to publisher websites.

Once we get to breakeven, we can start thinking about the future and how we can expand Snopes to tackle even more misinformation.

We are over 80% of the way there to what we need to break even. Please join our fact-checking mission by becoming a member.

P.S. In these charged times, getting the full and accurate picture of each story is more important than ever. Too many media outlets only focus on the parts of a story they think their audiences want to hear. I hope we can make an impact by shining a light on the full story of what is happening every day.

-- Chris Richmond, Snopes CEO

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