Snopes breaks goal of 30,000 paying members, looks to expand

One year ago, Snopes had around 7,500 members. And just a year before that, we only had 2,300 members. Today, we have more than 30,000 paying members.

Last month was our new best month for growing memberships and our highest-revenue month since March 2020, when the COVID-19 pandemic had everyone glued to their phones looking for answers.

Since then, our website traffic has steadily declined, especially over the last year with the rise of AI answers. I personally started to question the future of fact-checking. Big social media platforms decided professional fact-checking wasn't necessary, Google started sending us less and less traffic, and I wondered whether the public still valued what we do.

I don't question that anymore.

We started focusing on a newsletter in late 2024 and the growth for it has been incredible. We recently crossed 1,000,000 subscribers. The newsletter is allowing us to reach people directly with whats true or false without being at the mercy of social media platforms or search engines.

Reaching 30,000 members has restored my faith in what we're building and made me want to see how far we can take it.

Membership growth has already allowed us to invest more in deeper investigations like the ones below. As we continue to grow, I want Snopes to cover a wider range of topics, investigate issues more deeply and reach more people.

I believe the world is better when the public has the full story with context to understand what's really going on.

If you believe in that mission too, please join us to reach the next milestone.

— Chris Richmond, Snopes CEO

Recent deeper investigations for members

Illustration shows a small vial labeled "COVID-19" superimposed on top of a pile of American money. A photo of Dr. Anthony Fauci, an older white man with short grey hair wearing a cloth surgical mask, is overlaid on the right side.

Did Fauci fund Chinese research that caused COVID-19?

The allegations center on research into bat coronaviruses in Wuhan that Fauci's NIAID supported with grant money.

Trump, a white man wearing a blue suit, is pictured on a beautiful mountain image.

Is Trump admin considering deal to give piece of Yosemite to private developer?

A Nevada-based real estate company that owns property near the park wants the land to build a new road connecting its property with the national park.

An individual wearing gloves washes raspberries in a kitchen sink. Overlayed on top, the title page of Project 2025 reads "Mandate for Leadership: The Conservative Promise"

Foodborne illnesses swept the US this summer. Is Project 2025 to blame?

From salmonella to cyclospora, outbreaks from contaminated food are making headlines. We laid out what Project 2025 recommended for the U.S. food system.